I’ve got a few opinions about the practice of creative briefing.

So it was a pleasure to chat at length with the very wise Drew McLellan of the Agency Management Institute about the practice of creative briefs—good and bad habits, useful routines, and potential—specifically for agency owners and leaders. Here’s a link to the podcast page. The gist of the conversation can be summed up in one quote:

“The creative brief could be the unlock that changes your agency in a good way, forever.”

Here’s the episode via Spotify…